The McDonald’s logo was designed by Jim Schindler in 1962. The logo is recognized as the symbol of the expansion of multinational business. The logo is closely associated with the US, and is also taged as “part of Americanization and American cultural imperialism”. The golden arches of the logo undoubtedly projects elegance, uniqueness and a concrete corporate image. In 1968, “McDonald’s” was added to the McDonald’s logo to enhance its look.