A brand board is like a cheat sheet of all your brand elements. The visual components are the most visible aspects of a brand. I have used Teleperformance’s Brand Guidelines as an example of how you can craft your brand board. Having a cohesive brand means that you have a set of brand elements (logos, colours, fonts, and design elements) that you consistently use across all your touchpoints. A brand board is not a mood board. Depending on the designer, it may include different components....
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