This is great example of presentation. I believe the circle dot symbol is something of a logo. It's shown on the illustration pattern and beveled into the cork. See how the wood cork is complemented with the wood surface in the background. Good consistency.
LOVE LOVE THIS IDEA. Thelma's is a warm cookie delivery business named in honor of the owner's great-grandma, famous for her snickerdoodle cookie recipe. For an added touch, a few words of wisdom from Thelma are printed on the back of the box.