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Released in 1945, the Datejust is Rolex’s longest standing collection and was created to commemorate the company's 40th anniversary. Unlike other Rolex watches, the Datejust was not designed for a specific activity or environment and simply exists as a smart, reliable timepiece. Pioneering for its time, the Datejust was the first self-winding watch to feature a date display window and also the first Rolex watch to use the Jubilee bracelet design. Combined with the tried and true Oyster case, the Rolex Collection, Rolex Watch, Bracelet Design, Patek Philippe Nautilus, Breitling Navitimer, Rolex Day Date, Audemars Piguet Royal Oak, Rolex Gmt, Rolex Daytona