CEO Mindset - Should I Advertise More?

I'd love to know your opinion. Since social media reach is down - even FB ads are said to be less effective - should I make the jump to straight advertising off of social media? Sounds almost ridiculous, doesn't it? Go to pay per click? Advertise locally? Somehow use my ad spend more effectively? Would you? 🤷Let me know 👇 #onlinemarketing #digitalmarketing #advertising