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W-17 Collection of vintage logos from a mid-70's edition of the book World of Logotypes.

S-17 Collection of vintage logos from a mid-70's edition of the book World of Logotypes.

For me the Golden rule in logo design is that form has to follow function and I designed Mobius eye logo without intention to apply Golden rule principle. But after geometric construction and proportion measurements I was amazed that the iris light reflection part is exactly where horizontal, vertical and diagonal axes intersects in Golden ratio. Nice coincidence, don’t you think? – Jan Zabransky

R-13 Collection of vintage logos from a mid-70's edition of the book World of Logotypes.

R-15 Collection of vintage logos from a mid-70's edition of the book World of Logotypes.