I like the fracturing of the word one. It is attracting to the eye and makes the contrast on the top stick out more. This contrast leads to being able to see the word even though it is slashed through by fractured. This is very simple but it is effective.
I love how the alignment of the words are worked into the graphic so that it looks like the whale, and the red in the script font below contrasts with the blue enough to stand out a little, but doesn't make it stick out too much since it's not the focal point.