Houston is the most populous city in Texas and the fourth-most populous in the United States. With over 2 million Hispanics and nearly 1 million African-Americans, we see Houston as a multicultural marketing opportunity as big as the Lone Star State itself. EPMG can help plan and implement your marketing and advertising campaigns focusing on Houston’s multicultural consumers.
Multicultural communities represent a myriad of opportunities for growing businesses that recognize the need to reach these audiences, which continue to increase at higher rates than the general population. Marketing to these consumers transcends merely the placement of ads in Hispanic and/or African-American publications. Instead, it’s about understanding cultural relevancy and digging deeper into each specific community.
Phoenix is the eighth largest Hispanic market in the United States, with over 1.5 million Latinos residents and a buying power of over $21 billion. 41 percent of the Phoenix community is of Latino descent, with the number of second and third generation Latinos growing. The Latino community in Phoenix is making its mark in both the local business community and with increased attendance at local colleges and universities.