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The Time Machine – The Museum of Alfa Romeo History of Arese.  Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

The Time Machine – The Museum of Alfa Romeo History of Arese. Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

The Time Machine – The Museum of Alfa Romeo History of Arese Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

The Time Machine – The Museum of Alfa Romeo History of Arese Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

The project for the renovation and new exhibition installations of the Alfa Romeo Museum of Arese, by Camerana&Partners, is an outstanding case history for Iris Ceramica Group.  Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

The project for the renovation and new exhibition installations of the Alfa Romeo Museum of Arese, by Camerana&Partners, is an outstanding case history for Iris Ceramica Group. Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

The project for the renovation and new exhibition installations of the Alfa Romeo Museum of Arese, by Camerana&Partners, is an outstanding case history for Iris Ceramica Group. Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

The project for the renovation and new exhibition installations of the Alfa Romeo Museum of Arese, by Camerana&Partners, is an outstanding case history for Iris Ceramica Group. Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo

Today, the historic museum is complete with a bookshop, a café, a documentation centre, test roadways, areas for events and show-rooms. The exhibition installations by Camerana&Partners do not fail to highlight the identity of the brand, whose DNA is symbolically represented by a light installation: a helical element comprising lights, words and signs, inserted into an ideal transparent volume. The installation vertically crosses the entire building, and links the three museum floors…

Today, the historic museum is complete with a bookshop, a café, a documentation centre, test roadways, areas for events and show-rooms. The exhibition installations by Camerana&Partners do not fail to highlight the identity of the brand, whose DNA is symbolically represented by a light installation: a helical element comprising lights, words and signs, inserted into an ideal transparent volume. The installation vertically crosses the entire building, and links the three museum floors…

The project by Camerana&Partners, preserved the layout of the building, but included new functions, symbols of the contemporary world. An example of this is the new construction erected in the original building, painted in new Alfa red, and clearly visible from the motorway. The colour, a symbol of the brand, stops being an urban landmark to become a welcoming sign, guiding people from the car park to the exhibition where it becomes, once again, the staircase building we can see from the…

The project by Camerana&Partners, preserved the layout of the building, but included new functions, symbols of the contemporary world. An example of this is the new construction erected in the original building, painted in new Alfa red, and clearly visible from the motorway. The colour, a symbol of the brand, stops being an urban landmark to become a welcoming sign, guiding people from the car park to the exhibition where it becomes, once again, the staircase building we can see from the…

The project by Camerana&Partners, preserved the layout of the building, but included new functions, symbols of the contemporary world. An example of this is the new construction erected in the original building, painted in new Alfa red, and clearly visible from the motorway. The colour, a symbol of the brand, stops being an urban landmark to become a welcoming sign, guiding people from the car park to the exhibition where it becomes, once again, the staircase building we can see from the…

The project by Camerana&Partners, preserved the layout of the building, but included new functions, symbols of the contemporary world. An example of this is the new construction erected in the original building, painted in new Alfa red, and clearly visible from the motorway. The colour, a symbol of the brand, stops being an urban landmark to become a welcoming sign, guiding people from the car park to the exhibition where it becomes, once again, the staircase building we can see from the…

Today, the historic museum is complete with a bookshop, a café, a documentation centre, test roadways, areas for events and show-rooms. The exhibition installations by Camerana&Partners do not fail to highlight the identity of the brand, whose DNA is symbolically represented by a light installation: a helical element comprising lights, words and signs, inserted into an ideal transparent volume. The installation vertically crosses the entire building, and links the three museum floors…

Today, the historic museum is complete with a bookshop, a café, a documentation centre, test roadways, areas for events and show-rooms. The exhibition installations by Camerana&Partners do not fail to highlight the identity of the brand, whose DNA is symbolically represented by a light installation: a helical element comprising lights, words and signs, inserted into an ideal transparent volume. The installation vertically crosses the entire building, and links the three museum floors…

Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo  www.museoalfaromeo.com www.irisceramicagroup.com www.granitifiandre.it

Renovation and new exhibition installations: Camerana&Partners Location: Arese (MI), Italy Images courtesy of Museo Alfa Romeo www.museoalfaromeo.com www.irisceramicagroup.com www.granitifiandre.it

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