9. Lenovo is a rapidly growing Chinese tech company that had $1.1 billion in operating income this year. It hired Saatchi and Saatchi to give it a makeover worthy of a major global brand, but the result is underwhelming.
Identidad Corporativa: Diseño es historia
Designspiration — charles s. anderson design co. | Fossil Watch Logo Design
Pickpocket, Robert Bresson, 1959
Kleenex logo. Original on left designed by Saul Bass.
Kenzo @Maura Simeoneício Kenzo Yamasaki Paris
Saul Bass logo for Kosé Cosmetics (1959). Still in use. The average life-span of a Saul Bass logo is 35 years!