These Brands Are Doing Amazing Things With Instagram
Business Insider on the best brands on #Instagram "The energy drink maker Instagrams with gusto. #RedBull posts a "daily awesome" photo, celebrates "Flying Fridays," and has other traditions to keep its high octane-loving fans engaged. A spokesperson told Mashable that Red Bull does more than just force its own content onto its followers. Red Bull often "Likes" other users' photos "that illustrate people's ideas of getting wings."
Content marketers often call out Red Bull. "When you think of brand journalism, a number of things come to mind: blogs, social media channels, off-site branded content. But one thing that usually doesn’t come to mind is the idea that a brand could own an entire media network."