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Red Bull CEO Dietrich Mateschitz On Brand As Media Company

El CEO de Red Bull y su visión de las marcas como empresas mediáticas. No podría estar más de acuerdo.

The Athlete Machine - Red Bull Kluge, via YouTube.

Red Bull’s Director of High Performance, Andy Walshe, wants to see us do amazing things.

25+ Crazy Heart-Stopping Action Motion Photography | HybridLava

These Brands Are Doing Amazing Things With Instagram

Business Insider on the best brands on #Instagram "The energy drink maker Instagrams with gusto. #RedBull posts a "daily awesome" photo, celebrates "Flying Fridays," and has other traditions to keep its high octane-loving fans engaged. A spokesperson told Mashable that Red Bull does more than just force its own content onto its followers. Red Bull often "Likes" other users' photos "that illustrate people's ideas of getting wings."

Content marketers often call out Red Bull. "When you think of brand journalism, a number of things come to mind: blogs, social media channels, off-site branded content. But one thing that usually doesn’t come to mind is the idea that a brand could own an entire media network."

Fully integrated opt-in mobile comms. Still the biggest social networks. "Hit us with your email or mobile number. We'll hit you back with what's up in the World of Red Bull."

tormenta de viento en mont blanc

La vista desde una grúa de noche