Pepsi Cola (1996) In his work with Pepsi Cola, David Carson was the man who started the series of ads that showed a long paragraph of text in the shape of a Pepsi can. Pepsi advertisements, the text actually made up an entire paragraph saying all kinds of things that relate to every part of the demographic in some way.
David Carson - Graphic designer and father of modern gritty typography and design school of thought. He uses his own style, formats and fints to tell the art world to suck it. He once used used Dingbat as the font for a boring interview in Ray Gun magazine.