Agenzia dei Italia Pneumatici Michelin's January/February 1912 edition. From 1907 to 1915, the Agenzia dei Italia Pneumatici Michelin published a monthly review sent to its customers by post. Particular care was taken with the cover illustrations, which naturally involved the Michelin Man. The Italians turned the character into even more of a hero than he was in France. On this cover the Michelin Man is a sort of diplomat idolised by women.