Co-authors Navi Radjou (left) and Dr. Simone Ahuja (right) visit Harvard Kennedy School to explore the role of jugaad in leadership and policy. Pictured here with Jane Nelson (center), Adjunct Lecturer in Public Policy, and Director of HKS’s Corporate Social Responsibility Initiative.
"The term jugaad has gently seeped into the nomenclature of the business press in the last few years, and a just-published book, Jugaad Innovation, by Navi Radjou, Jaideep Prabhu and Simone Ahuja describes its origins in India, but draws a parallel to the same frugal entrepreneurialism in other developing countries and how the notion of jugaad is being imported into organizations in the developed western countries as well."
Where less is more, and small is beautiful: Jugaad Innovation is a book that swears by gutsy, ingenious #innovations in emerging markets. But is #jugaad just a frugal quick-fix to insidious social issues and other problems high and mighty? Kareena N Gianani speaks to co-author Jaideep Prabhu to find out the difference. (MidDay, July 1, 2012)