An infographic released by the Overseas Development Institute in 2012 offered ‘Ten things to know about climate finance’. The messages were all taken from ODI’s Climate Funds Update data platform. The blog around the graphic received 2,017 views. The big story, however, is not how many times it was viewed but who it was viewed by. We happen to know that this infographic was shared among the negotiators on climate finance at the Doha summit, a key audience.