If you're an #entrepreneur or #smallbusiness owner, then you know this is true. Make people feel valued no matter what, and you'll be pleasantly surprised by what they do for you. www.pigofthemonth.com/blog
You may wholeheartedly believe in what you offer, but you will only make a difference to the world if others can see that you're what they need to solve their problems. And that is why you need to be able to succinctly describe your unique value.