Though the old serif logo had a "scholarly" feel which correlates with the purpose of a search engine. That said, I think the new sans serif logo is much better because it is more modern/forward looking which better encompasses Google's wide breadth (maps, chrome, mail, docs, etc).
Luisa Spagnoli, designer from the Verão Show. Classy, supremely tailored black and cherry red dress. Enjoy RUSHWORLD boards, UNPREDICTABLE WOMEN HAUTE COUTURE, BUDGET PRINCESS COUTURE and ART A QUIRKY SPOT TO FIND YOURSELF. Follow RUSHWORLD on Pinterest! New content daily, always something you'll love!