Ice is melting not only in your cocktail. WWF #social #campaign
Emotional appeal is through protection and social awareness. The literary method used is Metonymy, de-familiarization and allegory. Image alone creates the visual method.
The Philippine ad agency BBDO Guerrero has come up with a creative solution for the Childhope social campaign. Donation cans are designed so realistic that it seems as a real ‘hand to hand’ help. Advertiser:Childhope Agency: BBDO Guerrero
Flower Pop Up Card Tutorial by Peter Dahmen (just click on the flower to go to the tutorial)