I really like this ad. It gives its exact point right from when u see the animal and then the Tide logo. I really like what they did here. Also the stripes/spots of each animal are laying on the ground as if they lost them. Well done
By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.