5. Alignment. The text have the same starting and ending point

Romana moderna;caja alta y versalita; benton modern redonda; amplitude compressed; medium

3. Contrast. The pink coloured man stands out from the other men which are black in colour. This diverts the reader to the pink coloured man

3. Contrast. The pink coloured man stands out from the other men which are black in colour. This diverts the reader to the pink coloured man

7. Proximity. Food under the same category are grouped together

7. Proximity. Food under the same category are grouped together

2. Rhythm. The repeated use of ice cream designs forms a regular pattern

2. Rhythm. The repeated use of ice cream designs forms a regular pattern

4. Dominance. The picture of the watch is much bigger than the surrounding font and other details, thus drawing the attention to the watch

4. Dominance. The picture of the watch is much bigger than the surrounding font and other details, thus drawing the attention to the watch

1. Balance. The text is arranged in such a way so that emphasis is placed in certain parts of the message

1. Balance. The text is arranged in such a way so that emphasis is placed in certain parts of the message

8. White space. The white space surrounding the coke bottle directs the reader's attention to the coke bottle and the word 'coke' written on it

8. White space. The white space surrounding the coke bottle directs the reader's attention to the coke bottle and the word 'coke' written on it


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