Dr. Mehemed Fehmy Agha (Mykolayiv, 1896 - Pennsylvania, 1978) was a Russian Designer and Art Director and a pioneer of modern American publishing. He was instrumental in defining the role of the magazine art director and delivering the full force of European avant garde experimentation. He was the first art director to be titled that way so he was the first art director in history. Agha introduced the double page spread and bleed photos by 1930.
Vogue | Mehemed Fehmy Agha | The August 1940 issue was designed by art director Mehemed Fehmy Agha from a photoshoot by the great German fashion photographer Horst. Agha introduced many important features to Vogue, pioneering the use of duotone, colour photographs and full-bleed images, and commissioning Picasso, Matisse and Dalí to design covers