The Heartvertising Project

It is something none of us want to contemplate - lying on our death bed worrying about the things we should have done. This inspired advertising agency KOKORO from Amsterdam to set up 'The heartvertising project'. An advertising campaign that reminds inhabitants of Amsterdam of their hopes and dreams. 12 designers, illustrators and artists created an ad that would speak to the hearts of passers-by and inspire them to pursue whatever dreams they may have. Starting today.
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The Heartvertising Project (www.heartvertisin...) by Darrin Umboh (DUMBOH) Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Darrin Umboh (DUMBOH) Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Bob Leguijt Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Bob Leguijt Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Mark Verhaagen Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Mark Verhaagen Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Tom Bogman Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Tom Bogman Creative Commons - Attribution (CC BY 4.0)

Outdoor advertising campaign in Amsterdam, covering 300 locations and the Hutspot shop in Van Woustraat, Amsterdam

Outdoor advertising campaign in Amsterdam, covering 300 locations and the Hutspot shop in Van Woustraat, Amsterdam

The Heartvertising Project (www.heartvertisin...) by Adriaan Koster Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Adriaan Koster Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by John Beckers Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by John Beckers Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Lot Madeleine Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Lot Madeleine Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Menno Schenk Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Menno Schenk Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Niels Popkema & Simon Wald-Lasowski Creative Commons - Attribution (CC BY 4.0)

The Heartvertising Project (www.heartvertisin...) by Niels Popkema & Simon Wald-Lasowski Creative Commons - Attribution (CC BY 4.0)

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