I really like this ad. It gives its exact point right from when u see the animal and then the Tide logo. I really like what they did here. Also the stripes/spots of each animal are laying on the ground as if they lost them. Well done
Les 8 meilleures publicités françaises de la semaine !
Kolestron Naturals: Change. “This outdoor execution was strategically positioned on a promenade. It had an unspoiled view of the sea and skyline behind it. The woman’s hair is die-cut in the billboard to capture the variations of Kolestron’s Naturals’ colors through the different phase of the day and night.”
By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.
http://thrivenowforyourfuture.com/ I love this. Look how they use nature as a canvas with the negative shapes in the subject matter. Very creative. You have to look at the billboards. I would of added a bit more direct response to it, but it is beautiful branding.