Zen logo

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Graphic Design,Adobe Illustrator

Meaning of the logo: Zen is an important concept in yoga. In yoga, "zen" refers to inner peace and tranquility of the mind, and is considered a goal to find this state through meditation and breathing exercises. We used the Koi fish symbol to represent Zen. We thought of the word flow in the brand name as the fluidity of water and depicted it with a drop icon.

Zen designed by George Bokhua. Connect with them on Dribbble; the global community for designers and creative professionals.

Zen / logo design 1 designed by Ed Vandyke. Connect with them on Dribbble; the global community for designers and creative professionals.

Zen Lotus designed by Ignas. Connect with them on Dribbble; the global community for designers and creative professionals.

The Enso (Zen circle) is a circular brushstroke very common in Japanese calligraphy. It represents the state of mind at the moment of creation and symbolizes absolute enlightenment, strength, elegance, the universe, and the void. Comparable to the Taoist sign of yin and yang.

The goal of this project was to take two seemingly unrelated words and to creatively combine them in order to form a beautiful logo.

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Tools of the Trade: A visual essay that introduces you to the zen of calligraphic brush lettering. This piece uses a well known book as a case study to show you the tools and thinking that go into creating a book title brand with lasting, classic appeal.