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morrre.dsgn on Instagram: "Toledo Museum of Art. Identity design by @scorpionrose.studio @semiformal.studio Art is magic. It is a supernatural, unexplainable phenomenon as mysterious and elemental as gravity and love and time. And The Toledo Museum of Art has one of the richest collections of art in the world – harnessed for all of Toledo to experience, to enjoy, to use. A catalyst for new perspectives. We’re proud to share our strategic rebrand for the Toledo Museum of Art (TMA). They asked that we transform their identity while honoring the museum’s legacy as an inclusive institution of culture and community for all of Toledo. We grounded the rebrand on a concise strategic platform: The transformative power of art, for all of Toledo. The project included both strategy and an integrat Duality Concept Art, Perspective Logo, Museum Identity, Art Identity, Modern Museum, Museum Branding, Design Perspective, Toledo Museum Of Art, Promotional Materials
Duality Concept Art
Perspective Logo
Museum Identity
Art Identity
Modern Museum
Museum Branding
Design Perspective
Toledo Museum Of Art
Promotional Materials

Duality Concept Art

morrre.dsgn on Instagram: "Toledo Museum of Art. Identity design by @scorpionrose.studio @semiformal.studio Art is magic. It is a supernatural, unexplainable phenomenon as mysterious and elemental as gravity and love and time. And The Toledo Museum of Art has one of the richest collections of art in the world – harnessed for all of Toledo to experience, to enjoy, to use. A catalyst for new perspectives. We’re proud to share our strategic rebrand for the Toledo Museum of Art (TMA). They…

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Mindsparkle Mag on Instagram: "@scorpionrose.studio & @semiformal.studio - In pursuit of becoming everyone’s museum, the renowned Toledo Museum of Art is launching a fresh rebrand created in partnership with Detroit-based creative agency Lafayette American’s design practice, Scorpion Rose Studio and the design studio Semi:Formal. “T” Icon: The letter “T” icon becoming a symbol for reflecting and celebrating diverse views. It reflects the museum, yes, but also – like Toledo itself – keeps evolving, incorporating new voices and fresh perspectives. The ”T” symbol is drawn from the campus footprint, putting the museum in constant conversation with the ever-evolving future of art. - See more: https://mindsparklemag.com/design/toledo-museum-art-rebrand/ - #branding #brandidentity #museum #graphi T Symbol, Logo Sculpture, Culture Branding, Hoodie Website, Museum Branding, Museum Logo, Toledo Museum Of Art, The Letter T, Wood Slice Art
T Symbol
Logo Sculpture
Culture Branding
Hoodie Website
Museum Branding
Museum Logo
Toledo Museum Of Art
The Letter T
Wood Slice Art

T Symbol

Mindsparkle Mag on Instagram: "@scorpionrose.studio & @semiformal.studio - In pursuit of becoming everyone’s museum, the renowned Toledo Museum of Art is launching a fresh rebrand created in partnership with Detroit-based creative agency Lafayette American’s design practice, Scorpion Rose Studio and the design studio Semi:Formal. “T” Icon: The letter “T” icon becoming a symbol for reflecting and celebrating diverse views. It reflects the museum, yes, but also – like Toledo itself – keeps…

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D&AD on Instagram: "How do you rebrand a museum for its community? For the Toledo Museum of Art (@toledomuseum), the answer was a bold refresh that bridges its 120+ year heritage with modern design. Led by @lafayetteamerican, the rebrand centres on a dynamic T-shaped logo that comes alive, becoming a structure on campus with the help of AI, and shifts online as users scroll. “It was really wonderful to [hear] people say, ‘I’m so proud to say this is my museum… I can’t wait to visit,’” says Meg Jannott (@meggjj, Lafayette American's Head of Design), when speaking to D&AD for the 2024 Annual. This award-winning project, recognised with a D&AD Yellow Pencil in the Brand Refresh category, is a testament to the power of design rooted in community. Want more? Hit the link in bio to watch the Toledo Museum Of Art, Yellow Pencil, Visual System, Brand Refresh, So Proud, Toledo, Museum Of Art, Visual Identity, Award Winning
Toledo Museum Of Art
Yellow Pencil
Visual System
Brand Refresh
So Proud
Toledo
Museum Of Art
Visual Identity
Award Winning

Toledo Museum Of Art

D&AD on Instagram: "How do you rebrand a museum for its community? For the Toledo Museum of Art (@toledomuseum), the answer was a bold refresh that bridges its 120+ year heritage with modern design. Led by @lafayetteamerican, the rebrand centres on a dynamic T-shaped logo that comes alive, becoming a structure on campus with the help of AI, and shifts online as users scroll. “It was really wonderful to [hear] people say, ‘I’m so proud to say this is my museum… I can’t wait to visit,’” says…

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