Public service

Business-to-business (B2B) public relations (PR), as specialized by a PR agency Singapore, is a strategic communication process that enables organizations to build and maintain strong relationships with other businesses, industry leaders, investors, and other stakeholders. B2B PR is a critical aspect of any company’s overall marketing and communication strategy, as it helps businesses establish themselves […] The post Building Strong Relationships for Business Growth with a B2B PR ap

Creating a nonprofit PR strategy? Build a measurable, smart PR plan. Here are the steps and resources to kickstart public relations for nonprofits.

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Learn more about the Marcial Losada Line model, also known as the Positivity Ratio to understand and influence team performance management.

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Sarah Schott is the vice president and chief compliance officer at Northwestern Mutual. Whenever we find ourselves facing change—whether it’s in our personal or professional lives—it’s human nature to assume the worst possible outcome before the change even happens. “What if this new thing is worse than what I have right [...]