Max miedinger

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Max Miedinger (December 24, 1910 – March 8, 1980) was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. When he was 26 years old he went to work as a typographer for an advertising studio called Globe. After ten years, Miedinger became a representative for the Type Foundry Haas (Switzerland). This is where he would make his mark on history by designing the most used typeface of the 20th century — Helvetica. Helvetica Aesthetic, Grotesk Typeface, Neue Haas Grotesk, Max Miedinger, Magazine Spread, Ad Layout, 26 Years Old, Helvetica Neue, Type Foundry

Max Miedinger (December 24, 1910 – March 8, 1980) was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. When he was 26 years old he went to work as a typographer for an advertising studio called Globe. After ten years, Miedinger became a representative for the Type Foundry Haas (Switzerland). This is where he would make his mark on history by designing the most used typeface of the 20th century — Helvetica.

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Max Miedinger, Reference Art, Art Appliqué, Graph Design, Swiss Design, In Design, Collage Art, Art Ideas, Typography

Before i even looked into this assignment, i always viewed Helvetica as this neutral font that makes anything look good. It's not too fancy, and it doesn't look anything at all unprofessional. So i decided to look into the creator behind this marvelous typeface. While doing research on Max Miedinger and Helvetica, i have learned so much that i believe will help me in my near future of Graphic Design studies. I also learned so much about the concept of typography in different countries. The…

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