Employer branding ideas

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Employee Value Propositions (EVPs) capture what sets a company apart. It’s at the core of an employer brand. Some say, however, that the principles underlying traditional EVPs are simply outdated – focusing too much on the employee as a worker, not a whole human. We suggest reframing the traditional EVP model to better complement the employee as a whole – their personal identity and life experience. This will increase meaningful employee experiences and employee retention. Personal Identity, Employer Branding Ideas, Internal Comms, Improve Employee Engagement, Employee Retention, Personal Values, Employer Branding, Life Experience, Value Proposition

Employee Value Propositions (EVPs) capture what sets a company apart. It’s at the core of an employer’s brand. Some say, however, that the principles underlying traditional EVPs are simply outdated – focusing too much on the employee as a worker, rather than as a whole human. There's a better way, we promise!

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Kylie Harris
Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them – Adweek Employee Profile Design, Ads With People, Creative Ads Design Inspiration, Festival Creative Ads, Creative Campaign Ideas, Investment Ads, Ad Campaign Design, Employee Testimonial, Bad Employees

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

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Антон Сурков

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