Employer branding campaign

Behance is the world's largest creative network for showcasing and discovering creative work

The importance of setting a strong and positive employer image is unarguable. See 10 inspirational employer branding ideas and examples you can turn into your own.

The way that potential new hires perceive your employer branding will either draw them towards you as an ideal employer, or deter them from applying at all.

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.

Although digitalisation has spread to the travel industry, it is not algorithms and data that make TUI the world’s leading tourism business, but the people behind them. This ethos is underscored by the new employer brand identity of the TUI Group, which i…

This is how EY describes their work opportunities. It surely is an intense and uncompromising journey and we were invited to be a part of this trip. EY asked us to a create an employer branding / recruitment campaign for 2019/2020. The campaign was aimed …

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

Develop a successful employer brand strategy and take your business to the next level! Learn everything you need to know from our comprehensive guide.