Denim essentials

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The notion of sticking to one and only one shade of denim is unrealistic. To make sure you have a go-to every day versus a go-to for only today, we’ve created 66 new washes—from the classic indigo to the monochrome and a marble-like acid wash. Each to fit your every mood and outfit. See how they look on you.

The notion of sticking to one and only one shade of denim is unrealistic. To make sure you have a go-to every day versus a go-to for only today, we’ve created 66 new washes—from the classic indigo to the monochrome and a marble-like acid wash. Each to fit your every mood and outfit. See how they look on you.

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For us, the secret to great indigo denim starts with the dyeing process. We use methods that focus on dyeing just the surface of the yarns, leaving the core white. The more the dye stays on the surface, the faster the denim will age and break in.   When we dye the yarns, they’re dipped in an indigo bath, exposed to air to oxidize, and then dipped again several times. Each dip gives the denim a deeper color, and the deeper the color, the more noticeable the contrast will be as the denim fades ...

For us, the secret to great indigo denim starts with the dyeing process. We use methods that focus on dyeing just the surface of the yarns, leaving the core white. The more the dye stays on the surface, the faster the denim will age and break in. When we dye the yarns, they’re dipped in an indigo bath, exposed to air to oxidize, and then dipped again several times. Each dip gives the denim a deeper color, and the deeper the color, the more noticeable the contrast will be as the denim fades…

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#blueoutfit #darkblueoutfit #blue #darkblue #outfit #outfits #outfitideas #outfitidea #outfitinspo #outfitinspos #fitinspo #fitideas #fitinspos #fitidea #aesthetic #clothes #clothing #blueaesthetic

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