Legendary grey pigment colours, tints, shades and brand colours. Colour symbolism varies depending on hue, tint, shade & context. Research indicates that grey is often associated with neutrality, conformity, boredom, uncertainty, old age and indifference. Clouds look darkest during thunderstorms; hence, dark grey is often perceived as foreboding. One percent of respondents chose it as their favourite colour. Grey colour illustration by Zena O’Connor, PhD © Design Research Associates.
