Brand structure

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Alphabet’s Moving In: Google’s Rearranged Brand House – Verse | Innovation and Brand Strategy Brand Architecture Design, Brand Strategy Framework, Infographic Architecture, Umbrella Branding, Architecture Types, Brand Infographic, Architecture Marketing, Brand Structure, Branding Infographic

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect Sub Brand Logo System, Sub Brand Logo Design, Kenny Song, Branded House, Flexible Architecture, Brand Extension, Logo System, Brand Structure, Endorsed Brand

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect

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