Brand communication

Graphic Design, Illustration, Product Design

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).

Salon Branding is the identity you carve for your business which makes you unique. It includes colors, graphics, fonts, communication, tone of voice etc.

The use of brand essence wheel is a marketing format created by Bates (1995) for capturing and communicating the conceptual refinements of a brand. From the brand essence wheel business individuals…

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

In this post we look at how to build your brand’s Tone of Voice to assist in communicating with your clients. It will help you understand why you need to consider the goal of each piece of content or communication and what tone of voice and/or voice characteristics would be most appropriate to use.

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These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...