1968 olympics

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pictograms, logo, and identity for the 1968 Olympic games, Mexico City, designed by Lance Wyman Mexican Motifs, Olympic Icons, Mexico Olympics, Lance Wyman, 1968 Olympics, Olympic Logo, Mexico Design, Food Branding, Rio Olympics 2016

Click for larger view The fantastic pictograms, logo, and identity for the 1968 Olympic games, held in Mexico City, were designed by the great Lance Wyman. Throughout the entire identity system for the games, Wyman did a fantastic job of combining the bright colors of Mexican art and culture, ultra-contemporary '60s op-art style, and these sports logos which are simple and stylish enough to still stand out today. Check out these other great applications for his designs:

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Lance Wyman - Olympics Mexico 1968 Mexico Olympics, Olympics Graphics, Lance Wyman, 1968 Olympics, Olympic Logo, Arte Punk, Timeline Design, Visual Identity Design, Logo Mark

Ever since 1920 when the first medal of AIGA—the most distinguished in the field— was awarded to Norman T. A. Munder this award is the Holy Grail which typographers and graphic designers long for. Destined for individuals who have set standards of excellence over a lifetime of work or have made individual contributions to innovation within the practice of design this trophy is part of the history made for and with Graphic Design....

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Mexico 68 - 99% Invisible Mexico Olympics, Lance Wyman, 1968 Olympics, Mexico Design, Space Illustration, Event Signage, Sports Graphics, Mexican Designs, México City

The 1968 Olympics took place in Mexico City, Mexico. It was the first Games ever hosted in a Latin American country. And for Mexico City, the event was an opportunity to show the world that they were a metropolis as worthy as London, Berlin, Rome or Tokyo to host this huge international affair. Among other ground-breaking

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Mexico 68 Olympics identity Mexican Motifs, Mexico Olympics, Lance Wyman, 1968 Olympics, Typography Images, Retro Graphic Design, Art Appliqué, Traditional Mexican, Vintage Graphic Design

Whilst the identity work on the Munich 1972 Summer Olympics, lead by Otl Aicher remains my favourite example of the genre, the branding for the 1968 Mexico Olympics is also an exceptional piece of work. Shown above on the September 1968 edition of Design magazine. Read on for further examples. Via ISO50.

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