as overplayed as this logo/style is, there are elements of it that i'd like to explore. one is the stripe on the upper left corner. i'd like to use some similar colours, maybe dialed down to a more vintage shade. also, i like the use of the texture (but wouldn't ever use a leather texture in 2013), and think we could apply paper textures similarly. and the vintage-aged gradient on the creme area is quite nice as well, it doesn't scream "shitty gradient!"