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"People do not buy goods and service. They buy relations, stories and magic." - Seth Godin. #pr #publicrelations

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Do not create for the masses... --My take on Seth Godin's post about writing copy. --

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Plans are great, but missions are better. Missions survive when plans fail, and plans almost always fail. - Seth Godin

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"Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is." - Seth Godin #motivation #inpsiration #healthcentral

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