Brand: Sony PlayStation  Communication Objective: Brand Knowledge   The advertisement uses the ‘change brand image’ bullet point of the Hierarchy of Communication Effects. The advertisement helps show all the features of the PlayStation 3. At the time, it was thought to have fewer features than the Xbox 360. This ad helped change the image of the PlayStation as a more powerful and versatile gaming console.

Brand: Sony PlayStation Communication Objective: Brand Knowledge The advertisement uses the ‘change brand image’ bullet point of the Hierarchy of Communication Effects. The advertisement helps show all the features of the PlayStation 3. At the time, it was thought to have fewer features than the Xbox 360. This ad helped change the image of the PlayStation as a more powerful and versatile gaming console.

Sony Playstation "The Game Is Just The Start" campaign. Various point of sale designs advertising a "bundle" of Sony Playstation games, consoles and accessories.

Sony Playstation "The Game Is Just The Start" campaign. Various point of sale designs advertising a "bundle" of Sony Playstation games, consoles and accessories.

Google Image Result for http://www.pokedstudio.com/images/psp3000-800-1.jpg

Google Image Result for http://www.pokedstudio.com/images/psp3000-800-1.jpg

GP2X Console Advertisement Design

GP2X Console Advertisement Design

http://fc08.deviantart.net/fs22/f/2008/004/9/d/Phone_New_Concept__Advertising_by_Youness_toulouse.png

http://fc08.deviantart.net/fs22/f/2008/004/9/d/Phone_New_Concept__Advertising_by_Youness_toulouse.png

iPod Advertisement

iPod Advertisement

An idea for the advert.

An idea for the advert.

adteachings:  The Communication Arts Advertising Annual is out!  Agency: Grey Canada

adteachings: The Communication Arts Advertising Annual is out! Agency: Grey Canada

Mobile phone advertising

Mobile phone advertising

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