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adteachings: The Communication Arts Advertising Annual is out! Agency: Grey Canada

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Brand: Sony PlayStation Communication Objective: Brand Knowledge The advertisement uses the ‘change brand image’ bullet point of the Hierarchy of Communication Effects. The advertisement helps show all the features of the PlayStation 3. At the time, it was thought to have fewer features than the Xbox 360. This ad helped change the image of the PlayStation as a more powerful and versatile gaming console.

Sony Playstation "The Game Is Just The Start" campaign. Various point of sale designs advertising a "bundle" of Sony Playstation games, consoles and accessories.

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GP2X Console Advertisement Design

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