Just a beautiful ad campaign... from concept to execution. Public Service Campaig: Give a Hand to Wild Life (2008), by Saatchi & Saatchi Simko agency in Geneva, is a series of clever and beautiful photographs of human hands camouflaged as wild animals by bodypainter Guido Daniele.
http://thrivenowforyourfuture.com/ I love this. Look how they use nature as a canvas with the negative shapes in the subject matter. Very creative. You have to look at the billboards. I would of added a bit more direct response to it, but it is beautiful branding.
By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.