0:06
was only going for one night. packed like it’s a tour.
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
0:05
Follow me for more daily breakdowns ✌️
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
One fills stadiums/wins Grammys. The other fills bags with handy features/wins mornings. Both with a reputation—just a (slightly) different arena 🙃
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
0:13
We made neon pink before the Barbie movie hype. Then it all quietened down—and I guess I did too. But opening this… I remembered; Bon Maxie was never meant to play it safe. I design to fix the everyday annoyances no one else bothers with. But I also design for joy. And this colour? It’s pure joy. The kind of bag that turns heads, starts chats, gets spotted from five rows away. Usually racks up compliments before you’ve even ordered coffee. I like bold. Not for attention—just for the feeling. ...
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
0:15
Shoot days - it’s a whole lotta country music for our photographer and adjusting tripod heights and zipping zips, clipping clips and strapping straps.
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
This is just the loading screen. Genius is buffering.
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
0:23
For all the backpacks out in the world, I really thought it was going to be easier than it was, but there was a lot of stuff you wanted in there, so let’s hope it lives up what you’re hoping it will be 😎 We’ve got a nifty little system that if you comment ‘SECRET’, it’ll send you the link via DM for our new arrivals list so you don’t miss it when we get a date and can announce the launch! Clare x
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
0:09
6pm coffee to celebrate 🍾 gosh I sheepishly avoided designing a backpack for years thinking I couldn’t do anything different to what’s out there…but I guess that’s exactly I got myself into this industry in the first place with a crossbody bag that I couldn’t find anywhere else so I had to design one. I actually dislike backpacks too, which doesn’t help. The size, the straps, the black abyss and the toddler vibes. So, I certainly had my own mind to overcome but then you handed me a giant list...
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
0:05
Because why have one worry when you can have a trilogy? 😅 Video via @ownitbabe on TikTok.
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
Sometimes we don’t ask the questions we really want to know. It dropped to 9 degrees overnight in Brisbane. So naturally I’m 100% happier, but I am sitting in a sunny spot in the middle of 2025 on a Thursday morning after a few interesting days of life, opening some samples that have taken over a year (yes if you’re waiting for that THING, it WAS in the box)…but I really want to know why you’re here. It matters to me a lot, our brand, our team - we’re small but we believe in doing big things...
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
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0:11
new sample deliveries are always exciting until they block the entrance.
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
The look, the feel, the texture 🤌 Our sustainably-sourced (as in: Gold rated by the international Leather Working Group for environmentally-responsible production), full-grain (as in: top-tier with natural strength that holds up beautifully over time) leather is a premium material that truly works in with your daily life. Ready to try the good stuff?
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
The look, the feel, the texture 🤌 Our sustainably-sourced (as in: Gold rated by the international Leather Working Group for environmentally-responsible production), full-grain (as in: top-tier with natural strength that holds up beautifully over time) leather is a premium material that truly works in with your daily life. Ready to try the good stuff?
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
Don’t put that kind of pressure on me. I just asked what we should eat 🥲
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation
0:54
yeah those tshirts that had built-in necklaces were actually kinda genius. anyone keen to join or ironically cbf? #effortless
BON MAXIE AUSTRALIA | Bags, Wallets, Travel, Organisation