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Technology is transforming the marketing profession, adding new tools, techniques, & strategies on a daily basis. The modern marketer needs to have two sides; an artist and scientist. Marketers need creativity and imagination to create campaigns that engage consumers, and an analytical side to measure and calibrate marketing strategy. Move on to know the modern marketers need!  http://www.digitalinformationworld.com/2013/05/two-sides-every-modern-marketer-needs.html #marketing #marketers

Technology is transforming the marketing profession, adding new tools, techniques, & strategies on a daily basis. The modern marketer needs to have two sides; an artist and scientist. Marketers need creativity and imagination to create campaigns that engage consumers, and an analytical side to measure and calibrate marketing strategy. Move on to know the modern marketers need! http://www.digitalinformationworld.com/2013/05/two-sides-every-modern-marketer-needs.html #marketing #marketers